MARGAUX ZION

My friend @teewilts inspired me to tweet this just now:

She mentioned that she had an interview for an administrative position with a certain global brand and was drilled: “HOW MANY TWITTER FOLLOWERS DO YOU HAVE???!?!?!” I totally LOLcanoed at that one. What are you (brand) actually going to do with her followers? They don’t love you. They love her.

Follow my metaphorically abstract example: If you are (brand) you should really be more into working the crowd of your own digital party. In life, you may have thousands (or millions!) of admirers yet never one relationship, and that still leaves you alone. That might work for you, (brand) and you can sit in the corner and be antisocial, but no one at the party (mass market) will want to talk to you or hang out with you.

So come on now. We’re at the stage in new media strategy where we can turn down the corporate and let on with transparency in connecting with our communities of fans. Behave in a way that your fans would connect with or relate to, and watch your community grow of truly engaged people who LOVE you. Whether you are Bieber or batteries, these people will buy from you first.